Thursday, July 19, 2012

Wait, There's A SmashBurger In NYC?

Yet another entry into the higher end, fast food Burger Joints, Smashburger is quickly making a name for itself with Hamburger fanatics all over the country. Not quite as well known as the other two majors in this arena, Five Guys and IN-N-OUT (and Shake Shack to a much lesser extent,) Smashburger is certainly gaining steam with plans of doubling their amount of stores up to 200 locations in the next year. I have only heard good things about this chain based out of Denver, CO, but a couple of things that I have just learned make feel not so great about just who created it in the first place.
Tom Ryan created Smashburger back in 2007 looking to take all of his vast experience in creating a better quality burger than say McDonald's. Well Mr. Ryan once worked for McDonald's, and Quizno's, Pizza Hut and Long John Silvers, not exactly the high quality that Smashburger is trying to promote, but I guess I'm just being picky. While at those wonderfully ordinary fast food establishments, Tom Ryan is credited with creating 'Stuff Crust Pizza,' McGriddles,' and the gloriously fattening McFlurry whatever it is. Now you can't really fault him for any of that and certainly his approach for his new venture is one of a much more genuine operation.
So the other day while reading an article on the incredible growth of Five Guys Burgers and Fries, Smashburger was referenced as being one of it's chief rivals. Again I had already been familiar with them for awhile even though I have never been. However in reading further I found out that Smashburger actually has one shop in Brooklyn, and it's at 80 Dekalb Ave! Well now you know that I must go there and give it a try so I can experience their 'Locally Inspired' recipe burgers. For instance:

The Brooklyn
Angus Patty, Grilled Pastrami, Swiss Cheese, Pickles, Onions, Yellow Mustard on a Pretzel Bun


The New Yorker
Angus Patty, NY Cheddar Cheese, Garlic Grilled Onions, Fresh Spinach, Tomato and Peppercorn Garlic Aioli on a Brioche Bun

Hmmm....those both sound super delicious. Basically you will only be able to get these two burgers at the Brooklyn location and I think that's kind of neat. Of course you can have any of their other regular menu items or create your own burger. Smashburger also have a very expanded menu unlike it's competitors, so you can bring someone along who isn't really in the mood for a juicy burger...

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