Taco Bell recently announced that it was introducing new menu items in order to combat recent changes in tastes in the upscale, fast food Mexican arena, and have the nerve to call them 'Gourmet!' First and foremost the real reason they are doing this is to combat the WAY BETTER Chipotle, which to me is a battle that they will lose. Below you can see all the new items:
Whole black beans with Mexican spices
Cilantro rice with onion, garlic, and parsley
Citrus and herb-marinated chicken with tomatillo
New guacamole made with Hass avocados, jalapenos, cilantro and tomatoes
Fire-roasted Corn salsa with red and green peppers and spices
Creamy Cilantro Dressing
Pico de gallo, diced tomatoes and onions with cilantro, lemon juice and vinegar
Vegetarian versions of salad bowls and burritos
Gee, seems to me like they are basically just trying to copy Chipotle. However for me the sticking point is still the word 'Gourmet' and exactly what that means. Does it mean that Taco Bell will be responsibly sourcing the ingredients associated with these new items? They probably won't. Just go on to the Chipotle website and see where they get their ingredients, it's all there, and it's all good stuff. Listen, I don't care that some chef from a reality cooking show on NBC created the menu, it's still Taco Bell. Not that I'm trying to say Chipotle is the greatest either, I prefer Dos Toros in NYC anyway, but if we are going to compare Taco Bell with Chipotle it's no contest. To this day I still find it funny when typical fast food restaurants (are they really restaurants?) use terms like 'Fresh,' or 'Nutritional,' or the infamous 'Gourmet.' Hey Taco Bell, don't insult our intelligence and act like you are trying to be responsible, just come right out and say that all you are doing is trying to compete, that to me would at least be honest...
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